Fintetch App

Fiwind is an Argentine app offering stock trading, crypto investing, and payments via virtual card or local methods, all in one platform.

Launch Project

Role

I was in charge of the design direction for this fintech app from the beginning. I had to build all the wireframes from scratch to create an initial MVP. After a couple of years working here, I faced multiple challenges, such as adding new products to expand the audience and redefining the branding guidelines to maintain a consistent design.

Results

After 4 years with the company, I witnessed its growth and the achievement of impressive results on the platform. Some results you might be interested in include:

Led the UX design of the most important features for the product, resulting in an average user growth rate of 15.94% per month for over 4 years.
We often receive positive feedback on surveys and maintin a solid 4.8-star on the Playstore and iOS, with more 18k reviews.
Reduced the abandonment rate of key flows by 32.7%.
Improved the time to complete targeted conversions for the app’s main products.
User interviews and surveys reported an overall excellent experience with the app.
Achieved over 600K users across all platforms, including web, Android, and iOS.

After 4 years with the company, I witnessed its growth and the achievement of impressive results on the platform. Some results you might be interested in include:

Led the UX design of the most important features for the product, resulting in an average user growth rate of 15.94% per month for over 4 years.
We often receive positive feedback on surveys and maintin a solid 4.8-star on the Playstore and iOS, with more 18k reviews.
Reduced the abandonment rate of key flows by 32.7%.
Improved the time to complete targeted conversions for the app’s main products.
User interviews and surveys reported an overall excellent experience with the app.
Achieved over 600K users across all platforms, including web, Android, and iOS.

Contact me on Linkedin

15.94%

User growth rate per month

4.8⭐

On the Playstore and iOS

+600 K

User across all platforms