Fintetch App

Fiwind is an Argentine app offering stock trading, crypto investing, and payments via virtual card or local methods, all in one platform.

Launch Project

Role

I was in charge of the design direction for this fintech app from the beginning. I had to build all the wireframes from scratch to create an initial MVP. I faced multiple challenges, such as adding new products to expand the audience and redefining the branding guidelines to maintain a consistent design.

Results

After 6 years with the company, I witnessed its growth and the achievement of impressive results on the platform. Some results you might be interested in include:

Led the product design strategy for a platform scaling to 700,000+ users across Web, iOS, and Android.
Maintained a consistent 4.8 App Store rating across 18,000+ reviews through iterative UI/UX improvements.
Optimized critical payment and crypto-swap flows, resulting in measurable revenue conversion growth and lower abandonment rates.
Guided and mentored team members through standardized design processes, improving cross-functional collaboration and delivery quality.

After 6 years with the company, I witnessed its growth and the achievement of impressive results on the platform. Some results you might be interested in include:

Led the product design strategy for a platform scaling to 700,000+ users across Web, iOS, and Android.
Maintained a consistent 4.8 App Store rating across 18,000+ reviews through iterative UI/UX improvements.
Optimized critical payment and crypto-swap flows, resulting in measurable revenue conversion growth and lower abandonment rates.
Guided and mentored team members through standardized design processes, improving cross-functional collaboration and delivery quality.

Contact me on Linkedin

15.94%

User growth rate per month

4.8⭐

On the Playstore and iOS

+700 K

User across all platforms