Fintech Projectarrow-anchorlink
Multimedial Designarrow-anchorlink
Ecommerce Projectarrow-anchorlink
See Morearrow-anchorlink

Multimedial Designer at Advert Digital

Featured showcase

While I were working at Advert Digital, I encountered diverse challenges ranging from web design and coding to video editing and graphic design. Fortunately, I successfully navigated through these hurdles, delivering exceptional results that left a lasting impact on the company.

Notably, my web designs generated significant conversions whit great engagement metrics. Recognizing the value I brought to the table, stakeholders entrusted me with additional tasks and responsibilities, a testament to their satisfaction with my work.

Additionally, I took on leadership roles, guiding and mentoring other designers to ensure cohesive and high-quality outcomes across projects.

  • ✅ 20% increase in conversion rates for motion graphic videos used in advertising campaigns, resulting in enhanced viewer engagement and higher ROI.
  • Regularly engaging in weekly project kick-off meetings with clients, ensuring alignment on project objectives and expectations.
  • I changed our project management processes, resulting in a 30% reduction in project turnaround time and a 15% increase in client satisfaction scores.
  • Providing valuable guidance and training to new employees, which contributed to a reduction in onboarding time and an increase in overall team productivity.

 

The web design posed a significant challenge because the stakeholders were very ambitious. As a result, I had to create complex website interactions and responsive designs, mostly using WordPress, to enable them to edit the text or other content in the future without needing to hire me again for making these small changes.

 

 

bella barista coffee shop website

 

yatch rental website

 

parental psycologist website

 

house website

One of my most frequent tasks was to create motion graphic ad videos for recruitment purposes for the clients of this company. In the future, the target was expanded to a more diverse range of clients.

 

 

 

 

 

In some ocasions I had to make some traditional graphic design taks like doing brochures for some companies, or making executive cards or some power point presentation.

 

 

brochure example

 

brochure example 2

 

brochure example 3

My Role

I had to handle multiple design projects simultaneously for a diverse range of tasks, requiring a high level of creativity, technical skills, and the ability to work under tight deadlines.

Some of my recurrent responsibilities included:

  • Crafting marketing website designs using user-friendly tools for scalability reasons and adhering to best practices.
  • Creating wireframes for websites along with basic UX studies to ensure that the structure met the client’s requirements.
  • Creating visual designs for various marketing materials, such as brochures, flyers, and social media graphics.
  • Performing photo editing and retouching to enhance product images and other visual assets.
  • Adapting designs for both print and digital formats while maintaining high-quality standards.
  • Scripting and creating engaging motion graphics videos for social media platforms like Instagram and Google Ads.
  • Editing raw video footage, applying visual effects, and adding music or voiceovers to produce captivating video content.
  • Collaborating with the marketing team to align video content with ongoing campaigns and marketing strategies.

Tools

We used different tools and software to accomplish all these tasks.

Some of the tools we used include:

  • Figma
  • Slack, Trello
  • Miro, Notion
  • Microsoft 360
  • Google Analytics, Hotjar
  • WordPress

Contact me

/in/fabileone

/fabileone