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Multimedial Design

Advert Digital

Web and Video Job – Case of study

Overview

In this case study, I will explore my work as a Multimedia Designer working for a Germany-based company that specializes in offering a wide range of design and development services, including website design, graphic design, and video editing.

This company has undergone significant changes over the past few years. It started as an advertising recruitment company and evolved into something more diverse, catering to various types of clients.

My Role

I had to handle multiple design projects simultaneously for a diverse range of tasks, requiring a high level of creativity, technical skills, and the ability to work under tight deadlines.

Some of my recurrent responsibilities included:

  • Crafting marketing website designs using user-friendly tools for scalability reasons and adhering to best practices.
  • Creating wireframes for websites along with basic UX studies to ensure that the structure met the client’s requirements.
  • Creating visual designs for various marketing materials, such as brochures, flyers, and social media graphics.
  • Performing photo editing and retouching to enhance product images and other visual assets.
  • Adapting designs for both print and digital formats while maintaining high-quality standards.
  • Scripting and creating engaging motion graphics videos for social media platforms like Instagram and Google Ads.
  • Editing raw video footage, applying visual effects, and adding music or voiceovers to produce captivating video content.
  • Collaborating with the marketing team to align video content with ongoing campaigns and marketing strategies.

Web Design

The websites posed a significant challenge because the stakeholders were very ambitious. As a result, I had to create complex website interactions and responsive designs, mostly using WordPress, to enable them to edit the text or other content in the future without needing to hire me again for making these small changes.

Here is a showcase of the websites that I did for this company:

Videos

One of my most frequent tasks was to create motion graphic ad videos for recruitment purposes for the clients of this company. In the future, the target was expanded to a more diverse range of clients.

Graphic Design

In some ocasions I had to make some traditional graphic design taks like doing brochures for some companies, or making executive cards or some power point presentation.

Results

While I was working for Advert Digital, I had to face different types of problems, such as web design, coding, video editing, and graphic design. Fortunately, I was able to handle all the challenges, and it’s clear that the stakeholders of this company were happy with my work. As a result, they decided to assign me more tasks and responsibilities.

Some of them included:

  • Handling various types of tasks (such as video design, website development, and graphic design) within short deadlines.
  • Participating in weekly project kick-off meetings with clients.
  • Writing scripts and performing video editing for motion graphic videos used in advertising.
  • Studying various web tools and frameworks to enhance the overall workflow of the main tasks.
  • Creating clear video templates and a UI Kit to facilitate collaboration with other partners.
  • Training new employees who needed guidance.

Contact me

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